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BLACKMORES AT AUSTRALIAN OPEN

 

Event Kit was engaged by global creative agency Bastion to deliver Blackmores’ experiential activation at Australian Open 2017. Event Kit managed all production aspects of the event build and promotional activity from concept through to delivery

 

Challenge: Create maximum event impact and increase consumer engagement, with reduced event site and budget


Outcome: We successfully delivered a beautiful and exciting event space for Blackmores, which attracted attention and engaged consumers. Brand engagement and product samples tripled on last year

The team distributed a staggering 70,000 samples across the 14-day festival, with an estimated brand exposure to 500,000

Blackmores "Choose To Be A Well Being" comprised of:

  •  custom-designed build and fit-out
  •  internal and external social media photo walls
  •  interactive digital kiosks
  •  product-sampling bar
  •  live tennis telecast screen