|| Rachella Thomas - event portfolio || 2000 - 2018
Hallmark Tourism Events
Truffle Melbourne Festival 2018 est. 35,000 patrons attended a free festival of truffles at the Queen Victoria Market
Bank of Melbourne World's Longest Lunch 2017 est. 1700 patrons attended a ticketed 3 course lunch on a 600m dining table in the middle of the road along Lygon Street Carlton
Toast to the Coast 2017/18 5000 people attended ticketed wine tasting tour around the Geelong, Surf Coast and Bellarine region
Melbourne Food and Wine Festival - Rivergraze 2016 est. 150,000 patrons attended 5 events sites in Melb CBD
Creative Program - Moomba Festival 2015 est. 1.2mill patrons attend City of Melbourne's 4-day hallmark event
Jayco Herald Sun Cycle Tour, 2015 est. 20,000 patrons 5 stage professional cycling race in Melbourne CBD, Mt Macedon, Bendigo, Nagambie, Authurs Seat in Victoria
'Your Victoria' Royal Melbourne Show 2011/12 est. 350,000 patrons attended the interactive exhibition showcasing eleven Victorian Government departments at the Royal Melbourne Show
World's Longest Lunch 2008/09/10/11/17/18 est. 1200 patrons attended a ticketed 3 course lunch on a 500m dining table at a new and iconic outdoor location every year - Royal Exhibition Building, 2011; St Kilda Road, 2010; Crown Promenade, 2009; Flemington Racecourse, 2008
Major Public Events & Festivals
Commonwealth Games Queen's Baton Relay 2018 est. 10,000 patrons attended free event for Werribee segment
Australia Day Celebration 2018 est. 10,000 patrons attended free event for City of Wyndham
Australia Day Celebration 2012 est. 7000 patrons attended free event for City of Wyndham
Legends on the Lawn, Werribee 2012 est. 6000 patrons attended premier regional music concert
Hostplus Foodie Films 2010/11 est 25,000 patrons attended 2-week screening at Fed Square
Foodie Family Day 2011 est. 20,000 patrons attended free 2-day event at Fed Square
Return To Terroir 2011 est. 1200 patrons attended ticketed event at ZINC Fed Square
Metlink Edible Garden 2010/11 est 35,000 patrons attended 2-week pop-up garden at City Square
Hawkers Market 2010 est. 12,000 patrons attended dining event at Queen Victoria Market
Connex Sizzle! 2009/10 est. 20,000 patrons attended ticketed event at Federation Square
Wicked Sunday 2009 est. 40,000 patrons attended free chocolate event at Fed Square
Celebrate The Bean 2008 est. 25,000 patrons attended free coffee event at Docklands
A Taste of Slow 2008 est. 30,000 patrons attended Slow Food event at Federation Square
Cellar Door & Farm Gate 2011 est. 12,000 patrons attended ticketed event at MCEC South Wharf
Cellar Door at Southgate 2008/09/10 est. 12,000 patrons attended event at Southgate Promenade
Major Community Events
City of Greater Geelong, M2M 2016 bi-annual extreme 80km regional community arts event
St Vincent's Scrubs Run 2013 est. 2000 patrons participating in a 5km fun run in Richmond
Walk Against Want (Vic & Tas) 2006 est. 5000 patrons attended twenty-two events across Victoria and Tasmania to raise funds for Oxfam Australia
Women's Fair Day 2001 community multi-arts event held at Footscray Community Arts Centre
International Women's Day 2000 est. 5000 patrons attended multi-arts event held at Fitzroy Gardens
Experiential Brand Activation
Blackmores Experiential Brand Activation 2017 consumer interactive site and roving brand ambassadors at the international tennis event, Australian Open
Ford Focus Media Drive Program 2015 experiential launch to media from Asia Pacific in Adelaide Hills
Experiential Brand Activation for Melbourne Food and Wine Festival 2009/10/11/12 Miele, San Pellegrino, Kitchen Aid, Hostplus, Crocs, MLA, The Age, Lion Nathan, Brown Brothers, Connex, Metlink, Digger's Club, Crown Entertainment, Lifestyle Food Channel, Tassel, Heatbeads, Vogue Entertaining, Coffex, Peter Rowland
City of Melbourne's Laneways Activation 2010/2011 unique outdoor dining event designed to showcase laneway restuarants including Grand Hyatt, Fifteen, Il Solito Posto, Comme, Portello Rosso, Collins Qtr, French Brasserie, Madame Brussels
Victorian Roasters Week 2009/10 experiential activation showcasing Victorian coffee roasters including St Ali, Padre Coffee, Sever Seeds Eureka Coffee/ Growers Espresso, Jasper Coffee, Market Lane Coffee, Di Bella
Corporate Events & Exhibitions
Telstra GES KO Conference Training Day 2015 annual kick-off training day for Telstra Global Enterprise Services
Wyndham Business Awards 2012 annual business awards for Wyndham City Council
Deadly Arts Business Conference 2007 arts business event for Creative Victoria/Koori Business Network
Queen Vic Women's Centre Open Day 2006 est. 12,000 patrons attended the free public showcase for the Queen Victoria Women's Centre, QV
Uni of Melbourne Open Day 2005 est. 35,000 patrons attended event for The University of Melbourne
Gala & Cocktail Functions
Telstra GES Annual Gala, 2015 annual gala for Telstra Global Enterprise Services Kick-Off Conference
Masterclass Chef Dinner, 2009/10/11 annual wrap party for international guest presenters and chefs at Melbourne Food and Wine Festival
Melbourne Food and Wine Festival Gala Dinner, 2009/10/11 annual gala dinner for corporate and government partners, international guests for Melbourne Food and Wine Festival
110th Anniversary Cocktail Party 2006 signature cocktail function for corporate and government partners
Public Art Installations
Remnant Canoe 2017 installation of permanent art work at the You Yangs Regional Park for City of Greater Geelong and Parks Victoria
Feasting Vignettes 2009/10 pop-up public art installations in Melbourne's CBD - State Library of Victoria front steps, NAB Docklands, City Square, State Parliament
Melbourne Food and Wine Logo 2008 installation of large-scale statue to launch the new Festival logo on the steps of Federation Square
Queen Vic Womens Centre 110th Anniversary Projection and Photographic Exhibition 2006 large-scale, outdoor building projection and historic photography exhibition