||  Rachella Thomas  -  event portfolio  ||  2000 - 2018


Hallmark Tourism Events

  • Truffle Melbourne Festival 2018
    est. 35,000 patrons attended a free festival of truffles at the Queen Victoria Market

  • Commonwealth Games Queen's Baton Relay 2018
    est. 10,000 patrons attended free event for Werribee segment

  • Bank of Melbourne World's Longest Lunch 2017
    est. 1700 patrons attended a ticketed 3 course lunch on a 600m dining table in the middle of the road along Lygon Street Carlton

  • Melbourne Food and Wine Festival - Rivergraze 2016
    est. 150,000 patrons attended 5 events sites in Melb CBD

  • Acting Creative Director - Moomba Festival 2015
    est. 1.2mill patrons attend City of Melbourne's 4-day hallmark event

  • Jayco Herald Sun Cycle Tour, 2015
    est. 20,000 patrons 5 stage professional cycling race in Melbourne CBD, Mt Macedon, Bendigo, Nagambie, Authurs Seat in Victoria

  • 'Your Victoria' Royal Melbourne Show 2011/12
    est. 350,000 patrons attended the interactive exhibition showcasing eleven Victorian Government departments at the Royal Melbourne Show

  • World's Longest Lunch 2008/09/10/11/17/18
    est. 1200 patrons attended a ticketed 3 course lunch on a 500m dining table at a new and iconic outdoor location every year - Royal Exhibition Building, 2011; St Kilda Road, 2010; Crown Promenade, 2009; Flemington Racecourse, 2008

Major Public Events & Festivals

  • Geelong After Dark 2019

  • Australia Day Celebration 2012/2018
    est. 10,000 patrons attended free event for City of Wyndham

  • Toast to the Coast 2017/18/19
    5000 people attended ticketed wine tasting tour around the Geelong, Surf Coast and Bellarine region

  • Legends on the Lawn, Werribee 2012
    est. 6000 patrons attended premier regional music concert

  • Hostplus Foodie Films 2010/11
    est 25,000 patrons attended 2-week screening at Fed Square

  • Foodie Family Day 2011
    est. 20,000 patrons attended free 2-day event at Fed Square

  • Return To Terroir 2011
    est. 1200 patrons attended ticketed event at ZINC Fed Square

  • Metlink Edible Garden 2010/11
    est 35,000 patrons attended 2-week pop-up garden at City Square

  • Hawkers Market 2010
    est. 12,000 patrons attended dining event at Queen Victoria Market

  • Connex Sizzle! 2009/10
    est. 20,000 patrons attended ticketed event at Federation Square

  • Wicked Sunday 2009
    est. 40,000 patrons attended free chocolate event at Fed Square

  • Celebrate The Bean 2008
    est. 25,000 patrons attended free coffee event at Docklands

  • A Taste of Slow 2008
    est. 30,000 patrons attended Slow Food event at Federation Square

  • Cellar Door & Farm Gate 2011
    est. 12,000 patrons attended ticketed event at MCEC South Wharf

  • Cellar Door at Southgate 2008/09/10
    est. 12,000 patrons attended event at Southgate Promenade

Major Community Events

  • City of Greater Geelong, M2M 2016
    bi-annual extreme 80km regional community arts event

  • St Vincent's Scrubs Run 2013
    est. 2000 patrons participating in a 5km fun run in Richmond

  • Walk Against Want (Vic & Tas) 2006
    est. 5000 patrons attended twenty-two events across Victoria and Tasmania to raise funds for Oxfam Australia

  • Women's Fair Day 2001
    community multi-arts event held at Footscray Community Arts Centre

  • International Women's Day 2000
    est. 5000 patrons attended multi-arts event held at Fitzroy Gardens

Experiential Brand Activation

  • WorkSafe Victoria Activation 2018 consumer interactive site in Geelong for ‘Jobs at Home Day’

  • Revitalising Central Geelong - Geelong-est Kick Activation 2018 consumer interactive site in Geelong to celebrate the re-opening of Malop Street

  • Blackmores Experiential Brand Activation 2017 consumer interactive site and roving brand ambassadors at the international tennis event, Australian Open

  • Ford Focus Media Drive Program 2015 experiential launch to media from Asia Pacific in Adelaide Hills

  • Experiential Brand Activation for Melbourne Food and Wine Festival 2009/10/11/12 Miele, San Pellegrino, Kitchen Aid, Hostplus, Crocs, MLA, The Age, Lion Nathan, Brown Brothers, Connex, Metlink, Digger's Club, Crown Entertainment, Lifestyle Food Channel, Tassel, Heatbeads, Vogue Entertaining, Coffex, Peter Rowland

  • City of Melbourne's Laneways Activation 2010/2011 unique outdoor dining event designed to showcase laneway restuarants including Grand Hyatt, Fifteen, Il Solito Posto, Comme, Portello Rosso, Collins Qtr, French Brasserie, Madame Brussels

  • Victorian Roasters Week 2009/10
    experiential activation showcasing Victorian coffee roasters including St Ali, Padre Coffee, Sever Seeds Eureka Coffee/ Growers Espresso, Jasper Coffee, Market Lane Coffee, Di Bella

Corporate Events & Exhibitions

  • Telstra GES KO Conference Training Day 2015
    annual kick-off training day for Telstra Global Enterprise Services

  • Wyndham Business Awards 2012
    annual business awards for Wyndham City Council

  • Deadly Arts Business Conference 2007
    arts business event for Creative Victoria/Koori Business Network

  • Queen Vic Women's Centre Open Day 2006
    est. 12,000 patrons attended the free public showcase for the
    Queen Victoria Women's Centre, QV

  • Uni of Melbourne Open Day 2005
    est. 35,000 patrons attended event for The University of Melbourne

Gala & Cocktail Functions

  • Telstra GES Annual Gala, 2015
    annual gala for Telstra Global Enterprise Services Kick-Off Conference

  • Masterclass Chef Dinner, 2009/10/11
    annual wrap party for international guest presenters and chefs at Melbourne Food and Wine Festival

  • Melbourne Food and Wine Festival Gala Dinner, 2009/10/11
    annual gala dinner for corporate and government partners, international guests for Melbourne Food and Wine Festival

  • 110th Anniversary Cocktail Party 2006
    signature cocktail function for corporate and government partners

Public Art Installations

  • Remnant Canoe 2017
    installation of permanent art work at the You Yangs Regional Park for City of Greater Geelong and Parks Victoria

  • Feasting Vignettes 2009/10
    pop-up public art installations in Melbourne's CBD - State Library of Victoria front steps, NAB Docklands, City Square, State Parliament

  • Melbourne Food and Wine Logo 2008
    installation of large-scale statue to launch the new Festival logo on the steps of Federation Square

  • Queen Vic Womens Centre 110th Anniversary Projection and Photographic Exhibition 2006
    large-scale, outdoor building projection and historic photography exhibition

Event Workforce Management

  • Melbourne Food and Wine Festival 2008/09/10/11/17

  • Oxfam Walk Against Want (Vic & Tas) 2006

  • City of Greater Geelong's Mountain to Mouth 2016

  • St Vincent's Hospital Foundation 2013/14


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