ASIA PACIFIC FORD FOCUS MEDIA DRIVE
Event Kit partnered with global activation agency Imagination to produce the Asia Pacific New Ford Focus Media Drive. Held in the picturesque Adelaide Hills, the Media Drive program was an all inclusive drive experience for key journalists from Asia Pacific.
Challenge: to create the ultimate all-inclusive high-quality experience that reflects the high-quality New Ford Focus.
Outcome: Over three days, drive journalists from eight countries enjoyed the sights of the Adelaide Hills, coupled with informative presentations, scheduled drive experiences and unique live entertainment. The element of surprise and delight was injected into all aspects of the experience, with the crescendo of a skillful magic act.
Working closely with Imagination's creative director, Event Kit managed the roll-out of concepts in expert event design, production and delivery.