JAYCO HERALD SUN TOUR
The Jayco Herald Sun Tour is Australia premier professional bicycle race, held in Melbourne and regional Victoria, sanctioned by the Union Cycliste Internationale (UCI). The first tour was held in October 1952 as a six-day event. It is now held annually over five days in February, and televised live in Australia and abroad.
Challenge: to deliver world-class event entertainment sites for each stage of the Herald-Sun Tour in Melbourne, and host towns Nagambie, Arthurs Seat, Mt Macedon and Bendigo.
Outcome: Event Kit transformed small regional towns into major event spaces. 2015 saw the successful growth of the entertainment sites with increased community engagement and pre-race entertainment. An estimated 20,000 people attended the Herald-Sun Tour, with many thousands more watching the live broadcast.
Event Kit managed all aspects of event design, production and delivery - live entertainment, catering vendors, broadcast infrastructure, and public road closures. Partnering with Bicycle Victoria, Event Kit brought to life a truly unique experience for both patrons, and local communities.