MELBOURNE FOOD AND WINE FESTIVAL
Event Kit was engaged by Food + Wine Victoria to produce Rivergraze for Melbourne Food and Wine Festival 2016.
Rivergraze is the high-impact Opening Weekend hallmark for the Melbourne Food and Wine Festival. It comprises of several large-scale, outdoor and public events stretching from Southgate to South Wharf. Event Kit provide total event management from concept through to delivery
Challenge: Launch an oasis of food and wine experiences that captivates thousands along the banks of Yarra River in Melbourne
Outcome: We successfully managed a staggering 5 major public events across 3kms along Melbourne's Yarra River. Our events gained brand exposure and ticketed attendance of an estimated 150,000 visitors across the 3-days.
Outdoor showcase of the best of Victorian wine producers
Southgate Prosecco Road
Food and wine tasting event featuring the best restaurants of Southgate Melbourne, matched with King Valley Prosecco
Mirvac Cider Orchard
Outdoor cider bar nestled in the trees of the pop-up cider orchard
Food Truck Alley
The tastiest food trucks created a tourist treat as they lined the Southbank Promenade
Big M Kids' Zone
Big M was brought to life for kids of all ages in a vibrant brand activation at Batman Park