CREATIVE DIRECTOR MOOMBA FESTIVAL
Moomba is Australia’s longest running community festival held along the Yarra River, attracting 1.25 million visitors annually. Over four days, Melbourne’s riverbanks and gardens come alive with a diverse creative program of free entertainment and participatory activities.
Challenge: to successful direct the onsite delivery of the creative programming for the Moomba festival.
Outcome: Event Kit successfully delivered over 100 hours of creative program to record audiences. Live circus, dance residency, family workshops, main arena concerts, and large-scale public art installations engaged thousands of Melbourne's community at Moomba. Event Kit's contribution to the making of this outstanding major event upheld the status of being a hallmark tourism event.